We are looking for a Marketing Automation Expert to be in charge of the execution of commercial campaigns defined by the Business team in order to communicate with our customers all benefits and offerings from Openbank.
You will be directly impacting our customers through different communications channels (outbound phone calls, SMS, emails, push notifications, interstitials, postal letters, etc...) orchestrating different commercial actions.
It will be necessary to have several interactions in order to obtain the Data-Driven commercial strategy that we envision: firstly, with Data Analyst to understand the best performing actions obtained in previous campaigns; secondly, with Data Scientist in order to properly integrate their predictive models to ensure that our ML capabilites are correctly applied in our commercial offering through A/B testing strategies; and finally, with the Business team in order to provide them with qualitative and quantitative feedback about the campaigns performed.
On top of our commercial campaigns, you will be responsible for designing different interaction journeys, determining how and when to impact a customer using different channels in a hollistic manner.
Ideal candidates have experience in Adobe Campaign, Salesforce, Marketing Cloud, Marketo or Unica; also, >3 years of experience with any of these tools is fundamental for this role.
Ideal candidates have experience in:
- Adobe Campaign
- Marketing Cloud
- Marketo or Unica
- also, >3 years of experience with any of these tools is fundamental for this role.
Marketing Automation Tools (Epiphany, SAS Marketing Automation, IBM Unica, Adobe Campaign, Salesforce Marketing Cloud) as technical role Adobe Campaign's technical expertise (Adobe Campaign Developer's certification is a plus)